EDIRRO: The Smarter Way to Success

Isn't it true that when you analyse the root cause of lost

• Sales

• Revenues

• Profits

• Market Share

• Brand Trust,

you find a relationship breakdown of some kind?

It's hardly surprising. After all, we live in a hyper-communicated world and business is often complex.

EDIRRO changes that. 

Navigate complex decisions and conversations.

• Verify information.

• Assess context.

• Learn new insights.

• Unlock new value.

• Execute thoughts, decisions, and actions successfully.

Example: An executive fired off a rude response to a colleague after assuming they had messed up a client conversation. They were wrong. The pair didn’t talk for a month. After using EDIRRO, they saw the real issue, fixed the relationship, and haven’t repeated the mistake.

Example: A customer dismissed a sales executive's offer. With VALUE COMMUNICATION, the executive helped them to pause, reconsider, and buy.

Create and keep a successful strategy on course. 

• Values –  Anchor in what truly matters. 

• Aspirations –  Pursue purposeful success. 

• Limitations –  Grow through challenges. 

• Uniqueness –  Create lasting impact. 

• Excellence –   Uphold high standards.  

Example: Two teams fell out over demand for resources. VALUE STRATEGY realigned them.

Example: A U.K. team in China used VALUE STRATEGY to help a contact communicate value effectively to senior leadership, securing a contract four months earlier than expected.

Achieve immediate, future, and lasting success.

Imagine a Prospect, Customer, Client, or Partner comes to you with a problem.

You will:

VALIDATE WHAT'S HAPPENING

Gain a clear understanding of the fundamental issues before taking action. 

1. Symptoms – Identify and Understand surface issues.

2. Causes – Identify and Understand root causes.

3. Consequences – Understand and explain the impact of inaction and/or the wrong action.

ASSEMBLE THE BEST RESPONSE

Design and offer effective solutions. 

4. Resources – Identify what’s needed to resolve the challenge.

5. Solutions – Develop targeted responses.

6. Options – Explore alternative approaches.

LOCK IN ACCOUNTABILITY

Ensure alignment, commitment, and execution. 

7. Decisions – Choose/Offer the best path forward.

8. Agreements – Define mutual commitments.

9. Confirmations – Align on expectations.

UPGRADE VALUE

Measure, refine, and maximize impact. 

10. Deliverables – Track and support outcomes and timelines.

11. Satisfaction Levels – Gauge results and impact.

12. Expansion of Value – Identify opportunities to deepen relationships and extend market value.

ELEVATE VALUE

Drive long-term innovation, disruption, and trust. 

13. Innovation – Find small to big changes to create better results.

14. Disruptions – Identify opportunities to redefine and elevate market value.

15. Securities – Build greater trust to safeguard long-term success.

Prospect, customer, client, and partner-facing teams use the VALUE Operational Tool to enhance market satisfaction and ensure that their products and services deliver exceptional daily experiences. 

EDIRRO stands for being:

Engaged, Dynamic, and Interactive for Rich Relationship Optimization.

When you communicate better and think strategically, your relationships thrive, and results follow.

Implementing EDIRRO is easy because it is rooted in human nature and human behaviour. 

I’ve created a simple roadmap to help you integrate EDIRRO into your business. It is designed to deliver immediate and lasting results across leadership, operations, and customer/ client relationships.